Heartland Cooperative Services
331 Industrial Ave. Owen WI. 54460
715-654-5134 or 1-800-521-2021
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 Heartland Cooperative Services’ feed division provides a wide range of services which include; nutrition consulting, ration formulation, on-farm calf management and health consulting, custom feed mixes plus delivery and a bagged route delivery system.
We supply the premium brand feeds that farmers trust such as Purina, and QLF. 

Our dairy animal feed selection includes; calf, heifer, lactating, dry cow, and transition products.
We also carry premium feed for other animals including; swine, beef cow, goat, deer, sheep, equine, poultry, rabbit, fish and pet food. 

 With a full selection of animal health products, hardware, bunker silo items, gates, feeders, and quality liquid feeds, Heartland Cooperative Services is the farmer's single source for feed and feed related services.
Heartland's specialists have been working with Wisconsin farmers to create management plans specific to their individual farm needs! 
Our team of feed specialists, nutrition specialists, animal size-specific specialists and species specialists are available for help and consultation. 
Please give us a call at 1-800-521-2021.
Total Mix Ration (TMR)
Is Your TMR Equipment Performing As Designed?
When trouble shooting performance problems on the farm it is important to examine all aspects of the feeding process.
  Ingredients, formulation, mixing, delivery and finally consumption by the cow are all critical components of this process.  
The advantage of using a TMR is to deliver a consistent diet to the cow. The goal is that every mouth full she takes is consistent throughout her feeding period(s). A cow’s maximum performance is dependent on nutrients being consumed uniformity over time.
Six common causes of TMR inconsistency are:
1) overfilling, 2) under-mixing, 3) under-processing poor quality hay, 4) order of ingredients, 5) improperly adding liquids, 6) failing to adjust for wear. 
“Feed Falling is Feed Mixing”
No matter what type of mixer you have, there is one common fact among all types, feed falling is feed mixing.  
On farm assessment of equipment should be done, at a minimum, monthly. Know what type of equipment you have and what parts normally will wear due to consistent use. When it comes to mixer maintenance, the accuracy of the TMR mixer load cells is critical but often overlooked. Each load cell should be checked for accuracy within 1% of expected weight. 

Contact your local equipment dealer for the recommended maintenance procedures and schedule for your make and model. 

Following a regular maintenance schedule will ensure you are getting the best results from your equipment.
 On farm assessment of TMR equipment wear.
Another example of maintenance that is overlooked on a vertical mixer is the scraper. 

Certain manufacturers recommend replacing the scrapper yearly. The scraper plays a critical role in starting the movement of feed in an upward, vertical, “volcanic” motion. 

When there is significant wear this motion decreases. Added mixing time can help but in most cases ineffective parts should be replaced. 

Here are actual examples of a new scraper and worn scrappers leading to poor mixing of feed ingredients.

New Scrapper
Worn Scrapper
Scrapper with no vertical 
movement of feed
Feed exiting mixer not properly mixed due to equipment wear
Our staff of nutrition professionals at Heartland Cooperative Services is able to help you 
make sure you are getting the performance on the farm that you are looking for.
It is important to not only maintain equipment performance but also cleanliness. 
Feed buildup in mixers can harbor many unwanted anti-nutritional components such as molds and yeasts.
We provide custom grinding, mixing, and packaging of organic livestock feeds. Grinding, mixing, pelleting and packaging of complete feeds for in store stock. We carry: 16% Calf Feed. 18% Calf feed. 37% Calf Starter Pellets. Poultry Starter, Poultry Layer, Poultry Broiler, Poultry Grower, 17% Duck Feed, 28% Turkey Feed, 18% Swine Grower / Finish, Organic Scratch Feed.

Whenever possible Heartland Cooperative buys its organic feed ingredients from local producers. If you are interested in selling your products to Heartland Cooperative please contact our main office at 800-521-2021 or our Athens Feed Mill at (715) 257-7591.
Heartlands Organic Feed is certified through inspection and review by MOSA, one of the most respected names in organic certification. All our organic products meet the requirements as organic by the US National Organic Program (7CFR, part 205).

As one of the few organic feed mills in central and northern Wisconsin we strive to serve the many feed needs of organic farmers. That’s why we offer a variety of stock feeds as well as custom mixes and we also deliver product right to you farm. Contact us for details on custom mixes and delivery options.
Feed Mill Locations:  Owen, Athens, Dorchester, Sheldon
Athens: Feed Mill & Hardware Store (715) 257-7591 or 1-800-236-7582  
333 Hwy. 97 N. Athens, WI 54411  Click for map 
MOSA Certified Organic Feed - NON-GMO Project feed. Verification Pending
Dorchester: Feed Store & Hardware  (715) 654-6790
152 S Front Street Dorchester, WI 54425  Click for map 
Sheldon: Feed Mill (715) 452-5116
N 636 Railroad Ave. Sheldon, WI 54766.  Click for map
 Pre-Packaged feeds are also available at our country store locations in Merrill and Antigo.
Merrill Feed & Country Store (715)-536-2491
1400 Logan Ave. Merrill,  WI 54452 Click for map
NON GMO Project Feed
Verification Pending
The Non-GMO Project is a mission-driven nonprofit organization offering a third-party non-GMO verification program to the standard consumers expect. 

They are the pioneers and established market leaders for GMO avoidance. and have set the industry standard for non-GMO verification since  2010.
The Non-GMO Project Product Verification Program is North America’s only third-party verification for non-GMO food and products. 

Third-party verification is the highest quality system when it comes to product labeling and certifications because it ensures products have been comprehensively evaluated by an independent party for compliance with a standard developed by industry experts and stakeholders.

Companies must work with skilled third-party industry professionals to get their products verified. Heartland has successfully completed the rigid verification process and we are now awaiting final verification confirmation
 Katie Olson is our Equine Specialist. 
Contact her at the Heartland Cooperative Feed Mill in Dorchester, WI.
 (715) 654-6632 or email her at katieo@live.com. 
Katie Olson is available for on-site visits to assess the individual feed needs of your horses and recommend the proper mix of Purina Horse Feeds, as well as other fine products
The Benefits of Using Hay Stretcher Pellets
By: Katie Olson. Equine Specialist. Heartland Cooperative Services

People ask me about pellets as an option for feeding when hay is in short supply. Pellets are a great option for feeding along with hay to stretch your supply, and they can also replace hay completely if no hay can be found. The product we recommend is called Horseman's Edge Hay Stretcher Pellet, 12% protein, 2.5% fat and 26% fiber

 I recommend replacing half the hay you are feeding with the hay stretcher pellet, then split the remaining half of hay into two feedings during the day. Feeding this way will reduce boredom, which can lead to the horse getting into trouble or being destructive (i.e. wood chewing). The other option is to replace the hay completely with the stretcher pellet. This option works really well to keep the horses healthy, but they would need to be fed in three feedings throughout the day because of the volume being fed. Not only is there more labor involved with this option, but the horse will be done eating very quickly and more than likely will be bored for the remainder of the day. However, if no hay can be found, horses are able to stay healthy and warm with the pellets alone. 

Heartland Cooperative Services & Purina Mills.
Partners in Horse Health.

Feeding and Management Reccomendations 
for Senior Horses

The feeding regimen for a senior horse has to be developed around both management factors and the nutritional needs of the horse. Overall management of the senior horse should include proper dental and hoof care, up-to-date deworming and vaccination programs, as well as proper feeding routines.  MORE
The Art and Science of Feeding Horses
By: By Karen E. Davison, Ph.D., Manager-Equine Tech Services, Purina Mills, LLC

As science provides more factual information on horse nutrition and feeding, some common practices are proven accurate while others are shown to provide no benefit to the horse and possibly even be harmful..MORE
Nutrition for the Older Horse
By Dr. Randel Raub, Equine Nutritionist, Purina Mills, LLC
While we typically may think of an older horse as one that is in its teens, the reality is that the genetics of the individual plus how it was cared for during its life will dictate when its nutritional needs begin to shift from that of an adult mature horse to that of a geriatric horse..MORE
Heartland Main Offices and Owen Super Mill. 331 Industrial Ave, Owne WI 54460. Click for map
Main Offices Phone  715-654-5134. Feed Counter Phone # 715-654-6632