Heartland Cooperative Services
101 Parkside Dr.  Dorchester, WI 54425
715-654-5134 or 1-800-521-2021
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 Heartland Cooperative Services’ feed division provides a wide range of services which include; nutrition consulting, ration formulation, on-farm calf management and health consulting, custom feed mixes plus delivery and a bagged route delivery system.
We supply the premium brand feeds that farmers trust such as Purina, and QLF. 

Our dairy animal feed selection includes; calf, heifer, lactating, dry cow, and transition products.
We also carry premium feed for other animals including; swine, beef cow, goat, deer, sheep, equine, poultry, rabbit, fish and pet food. 

 With a full selection of animal health products, hardware, bunker silo items, gates, feeders, and quality liquid feeds, Heartland Cooperative Services is the farmer's single source for feed and feed related services.
Heartland's specialists have been working with Wisconsin farmers to create management plans specific to their individual farm needs! 
Our team of feed specialists, nutrition specialists, animal size-specific specialists and species specialists are available for help and consultation. 
Please give us a call at 1-800-521-2021.
Total Mix Ration (TMR)
Is Your TMR Equipment Performing As Designed?
When trouble shooting performance problems on the farm it is important to examine all aspects of the feeding process.
  Ingredients, formulation, mixing, delivery and finally consumption by the cow are all critical components of this process.  
The advantage of using a TMR is to deliver a consistent diet to the cow. The goal is that every mouth full she takes is consistent throughout her feeding period(s). A cow’s maximum performance is dependent on nutrients being consumed uniformity over time.
Six common causes of TMR inconsistency are:
1) overfilling, 2) under-mixing, 3) under-processing poor quality hay, 4) order of ingredients, 5) improperly adding liquids, 6) failing to adjust for wear. 
“Feed Falling is Feed Mixing”
No matter what type of mixer you have, there is one common fact among all types, feed falling is feed mixing.  
On farm assessment of equipment should be done, at a minimum, monthly. Know what type of equipment you have and what parts normally will wear due to consistent use. When it comes to mixer maintenance, the accuracy of the TMR mixer load cells is critical but often overlooked. Each load cell should be checked for accuracy within 1% of expected weight. 

Contact your local equipment dealer for the recommended maintenance procedures and schedule for your make and model. 

Following a regular maintenance schedule will ensure you are getting the best results from your equipment.
 On farm assessment of TMR equipment wear.
Another example of maintenance that is overlooked on a vertical mixer is the scraper. 

Certain manufacturers recommend replacing the scrapper yearly. The scraper plays a critical role in starting the movement of feed in an upward, vertical, “volcanic” motion. 

When there is significant wear this motion decreases. Added mixing time can help but in most cases ineffective parts should be replaced. 

Here are actual examples of a new scraper and worn scrappers leading to poor mixing of feed ingredients.

New Scrapper
Worn Scrapper
Scrapper with no vertical 
movement of feed
Feed exiting mixer not properly mixed due to equipment wear
Our staff of nutrition professionals at Heartland Cooperative Services is able to help you 
make sure you are getting the performance on the farm that you are looking for.
It is important to not only maintain equipment performance but also cleanliness. 
Feed buildup in mixers can harbor many unwanted anti-nutritional components such as molds and yeasts.
We provide custom grinding, mixing, and packaging of organic livestock feeds. Grinding, mixing, pelleting and packaging of complete feeds for in store stock. We carry: 16% Calf Feed. 18% Calf feed. 37% Calf Starter Pellets. Poultry Starter, Poultry Layer, Poultry Broiler, Poultry Grower, 17% Duck Feed, 28% Turkey Feed, 18% Swine Grower / Finish, Organic Scratch Feed.

Whenever possible Heartland Cooperative buys its organic feed ingredients from local producers. If you are interested in selling your products to Heartland Cooperative please contact our main office at 800-521-2021 or our Edgar Feed Mill at 715-352-2441.
Heartlands Organic Feed is certified through inspection and review by MOSA, one of the most respected names in organic certification. All our organic products meet the requirements as organic by the US National Organic Program (7CFR, part 205).

As one of the few organic feed mills in central and northern Wisconsin we strive to serve the many feed needs of organic farmers. That’s why we offer a variety of stock feeds as well as custom mixes and we also deliver product right to you farm. Contact us for details on custom mixes and delivery options.
Ignite the Hunt
 A powerful collection of deer supplements & attractants!
Now available from Heartland Cooperative.
Contact The Dorchester Feed Mill. 
715-654-6632 for more information
Attention: Laws and regulations 
regarding baiting of wildlife vary.

Always check federal and local
 regulations before using.
The Lick-N-Log supplement includes trace minerals, vitamins, and other essential nutralyes to complete your nutritional program for well-fed deer growing trophy antlers.
The 5 lb Monster Nut is a unique product
that includes trace minerals, vitamins and
other essential nutralytes to complete your
nutritional program.
Trophy Rak 18 is a powerful mix of ingredients for year round feeding to attract as well as enhance antler growth, bone development, and overall health.

Acorn Inferno is a long lasting, cooked attractant filled with whole white acorns.
Lick-N-Log is a unique edible product shaped like a tree stump. Long lasting, cooked attractant, designed to draw deer back to your hunting area.
Ignite Catalyst Apple is a flavored slurry designed to fuel a deer’s appetite and peak their curiosity.
Use Ignite Catalyst Sweat Potato to help establish a daily feed site visit or squeeze it out in an area you would like deer to frequent.
Ignite Catalyst  White Acorn, another  Ignite flavored slurry.
Sweet Potato Slam is a long lasting, cooked attractant, filled with real sweet potatoes.
A tree stump that can be totally consumed! Hardwood Habit is a unique product shaped like an old tree stump.
Deer Hunters know how much deer love white acorns, now they can take one anywhere.

Long lasting, cooked attractant, filled with white acorn extracts
Feed Mill Locations:  Athens, Dorchester, Edgar, Sheldon, Greenwood
Athens: Feed Mill & Hardware Store (715) 257-7591 or 1-800-236-7582  
333 Hwy. 97 N. Athens, WI 54411  Click for map  
Dorchester: Feed Mill-Hardware (715) 654-6632 
152 S Front Street Dorchester, WI 54425  Click for map 
Edgar: Organic Feed Mill. Ph (715) 352-2441
225 West Redwood St. Edgar Wi 54426  Click here for map 
MOSA Certified Organic Feed
Greenwood: Feed Mill (715) 267-5100 
427 S Main St. Greenwood, WI. 54437 Click for map 
NON-GMO Project feed. Verification Pending
Sheldon: Feed Mill (715) 452-5116
N 636 Railroad Ave. Sheldon, WI 54766.  Click for map
 Pre-Packaged feeds are also available at our country store locations in Merrill, Neillsville and Antigo
Click on images for more information
Click on images for more information
Merrill Feed & Country Store (715)-536-2491
1400 Logan Ave. Merrill,  WI 54452 Click for map
NON GMO Project Feed
Verification Pending
The Non-GMO Project is a mission-driven nonprofit organization offering a third-party non-GMO verification program to the standard consumers expect. 

They are the pioneers and established market leaders for GMO avoidance. and have set the industry standard for non-GMO verification since  2010.
The Non-GMO Project Product Verification Program is North America’s only third-party verification for non-GMO food and products. 

Third-party verification is the highest quality system when it comes to product labeling and certifications because it ensures products have been comprehensively evaluated by an independent party for compliance with a standard developed by industry experts and stakeholders.

Companies must work with skilled third-party industry professionals to get their products verified. Heartland has successfully completed the rigid verification process and we are now awaiting final verification confirmation
Now available at our Greenwood Location
 Katie Olson is our Equine Specialist. 
Contact her at the Heartland Cooperative Feed Mill in Dorchester, WI.
 (715) 654-6632 or email her at katieo@live.com. 
Katie Olson is available for on-site visits to assess the individual feed needs of your horses and recommend the proper mix of Purina Horse Feeds, as well as other fine products
The Benefits of Using Hay Stretcher Pellets
By: Katie Olson. Equine Specialist. Heartland Cooperative Services

People ask me about pellets as an option for feeding when hay is in short supply. Pellets are a great option for feeding along with hay to stretch your supply, and they can also replace hay completely if no hay can be found. The product we recommend is called Horseman's Edge Hay Stretcher Pellet, 12% protein, 2.5% fat and 26% fiber

 I recommend replacing half the hay you are feeding with the hay stretcher pellet, then split the remaining half of hay into two feedings during the day. Feeding this way will reduce boredom, which can lead to the horse getting into trouble or being destructive (i.e. wood chewing). The other option is to replace the hay completely with the stretcher pellet. This option works really well to keep the horses healthy, but they would need to be fed in three feedings throughout the day because of the volume being fed. Not only is there more labor involved with this option, but the horse will be done eating very quickly and more than likely will be bored for the remainder of the day. However, if no hay can be found, horses are able to stay healthy and warm with the pellets alone. 

Heartland Cooperative Services & Purina Mills.
Partners in Horse Health.

Feeding and Management Reccomendations 
for Senior Horses

The feeding regimen for a senior horse has to be developed around both management factors and the nutritional needs of the horse. Overall management of the senior horse should include proper dental and hoof care, up-to-date deworming and vaccination programs, as well as proper feeding routines.  MORE
The Art and Science of Feeding Horses
By: By Karen E. Davison, Ph.D., Manager-Equine Tech Services, Purina Mills, LLC

As science provides more factual information on horse nutrition and feeding, some common practices are proven accurate while others are shown to provide no benefit to the horse and possibly even be harmful..MORE
Nutrition for the Older Horse
By Dr. Randel Raub, Equine Nutritionist, Purina Mills, LLC
While we typically may think of an older horse as one that is in its teens, the reality is that the genetics of the individual plus how it was cared for during its life will dictate when its nutritional needs begin to shift from that of an adult mature horse to that of a geriatric horse..MORE
By Matt Bendixen, Location Manager, Dorchester Mill

Heartland Cooperative Services has begun construction on a new feed mill at Owen. The new mill is just one of the changes we're making in your cooperatives feed and grain division to improve services and provide extra value to you, our customers.

This new facility will expand our milling capacity and improve the quality of our feeds. We will be able to produce 1,000 tons of feed per day in one-and-a-half to two shifts. Only three people will be required to operate the new mill at any given time.

In addition, we'll be able to stage 23 bulk loads of feed ahead of time, in the tanks and ready to ship. We'll also be able to unload 10 railcars (that's 1,000 tons) of ingredients at a time.

"Owen will be three times the size of our
largest mill and have more warehouse space
than all current locations combined."

The new mill will be three times the size of our Dorchester and Athens mills, individually. We'll have more warehouse space than all of our current locations combined.

Another important feature is the speed and automation the new mill will be capable of The manufacturing process will access 38 bulk-ingredient bins and 26 micro-ingredient bins automatically, keeping "hand adds" to a minimum and speeding up workflow.

This is all very exciting, but it won't stop there. We intend to add efficiency to the business side of our feed manufacturing business as well. For instance, we'll centralize our ingredient purchases at this new mill, giving us greater buying power and tighter inventory control. As a result, we will be able to price our feed products even more competitively.

Logistics will also be centralized at the new mill, making our truck fleet more efficient and getting the product where it needs to go more quickly. In the future, we expect to improve the efficiency of our billing also. It'll be done faster and always from a scaled truck weight.

Earlier this year, HCS purchased the Owen Manufacturing Incorporated (OMI) facility located across from a feed mill we closed in August of 2008.
With the OMI facility came a 60,000-square-foot warehouse.

The manufacturing facilities of OMI have been largely de¬molished to make way for the construction of a new mill, which will tie into the existing warehouse.

Excavators have begun digging the foundation. Our next objective is to pour cement for the mill footings to allow the construction company to assemble steel for the balance of the winter.

We hope to have the mill operating by Nov. 1, 2017, but this will depend to a great extent on the weather and on the progress of the construction..

Watch our website and future issues of this newsletter for updates on this important construction project. 

"...flaking is in high demand, especially with cattle feeders and the dairy industry."
"We started refurbishing the roaster at Brokaw Grain in August," says location manager EdSabey. "We should be roasting beans and steam flaking corn early this spring."

The current project at the Brokaw facility, which Heartland purchased in 2014, involves refurbishing a soybean roaster that has stood idle for at least five years.

'We're not sure how much this equipment was used," says Ed, noting there were only a few hours on the roaster's meter. However, the refurbishing effort required a total 'We're not sure how much this equipment was used," says Ed, noting there were only a few hours on the roaster's meter. However, the refurbishing effort required a total tear-down and rebuilding of the roaster and rebuilding of the roaster. "We're making the system more efficient by putting heat that was previously ducted outside back into the process," says Ed. "We're using it to preheat the beans being roasted."

The Brokaw project actually involves three parts: 1) refurbishing the bean roaster, 2) installing a steam flaker for corn and 3) relocating a roller mill from elsewhere in the facility to the roasting building.

"The steam flaker will run side-by-side with the roaster," explains Ed, noting that steam flaking is in high demand, especially with cattle feeders and the dairy industry. "-it actually changes the composition of sugars and starches in the corn," explains the Brokaw manager. "It comes out looking like flake, and enhances digestibility for cattle."

The third part of the project is the installation of a roller mill in the roasting building. "We'll have the ability to grind corn down to a fine grind," explains Ed. "After beans are roasted, we can run them through the roller mill, also."

Heartland Cooperative began refurbishing Brokaw, which boasts 2.1 million bushels of storage, in 2014, soon after purchasing the site. 'We installed a brand new dryer, upgraded all the electrical systems, installed new conveyors, a new scale shack and a probe," recalls Ed. "Today, we're one of the faster unloading facilities in the area.

"But we're not done yet," says the location manager, adding that Brokaw will be increasing personnel as it ramps up production. "We still have more plans for the future—stay tuned," Ed states.