Heartland Cooperative Services
101 Parkside Dr.  Dorchester, WI 54425
715-654-5134 or 1-800-521-2021
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Heartland Cooperative News
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A division of Heartland Cooperative Services of Dorchester
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A Change in Leadership  
 A Continued Commitment to Service.
Earlier this summer, Dennis Schultz announced his retirement as general manager of Heartland Cooperative Services.
We’re extremely grateful for Dennis’ leadership and service, and wish him well in retirement. Dennis will continue part-time with HCS for 6 to 12 months as a special projects manager.

The HCS board of directors appointed Brian Streveler to the position of CEO and General Manager, effective Oct. 1, 2016.
Brian has worked for Heartland Cooperative Services over 25 years. For most of that time, he managed the grain and feed division, the company’s largest department. His responsibilities included grain merchandising and grain operations as well as feed sales, production and delivery.

Over the years, he worked closely with Dennis on many major issues and opportunities that have made HCS what it is today.

Brian grew up in Edgar. After graduating from high school, he earned a degree in ag business and economics from University of Wisconsin-River Falls.

Our new general manager and his wife, Sara, have four children: Ashley, 16; Mary, 14; Richard, 12; and Joseph,10. The family lives on a farm near Colby, raising crops and some heifers and steers. In his free time, Brian works with his church and coaches youth sports.
​Our new Owen feed mill is a great example of increasing customer service and efficiency.

Located on rail and a major highway, the Owen mill will be as computerized and labor efficient as anything operating today. It will help control costs, and it will provide us with one main purchasing facility and the ability to bring in larger quantities of ingredients at greater discount. That should mean better pricing and value for you. Another big reason we’re constructing this new mill is the federal food safety regulations scheduled to take effect in 2017. We carefully researched the cost of bringing current facilities into compliance. We found that it was more cost effective to build new.

The main contractor of the mill is local. Read more about the new mill, being built by AGRA Industries of Merrill, on the Grain page.

Expect your cooperative to centralize operations in agronomy and energy as well.

New faces in leadership

Matt Potocnik has been named interim manager of the agronomy division. Matt has worked in our agronomy department for almost 20 years, most recently as the Dorchester location manager. See his on the Agronomy page.

Mike Mohr, who managed Customer One’s energy division and most recently directed activities at the Marathon Lubricant Terminal, has been named HCS bulk fuels manager. He will continue to run the lubricant terminal in this new position. Read Mike’s story in the fuel section of the site.

Dale Sleznikow, who managed Stanley Oil and four years ago joined our LP department, has been named our propane division manager. See Dale’s story on LP page.

With these changes, we’re fully staffed to address any needs you may have this year.

​A Positive outlook for 2017

​I’m very glad for the faith the board of directors has shown by naming me general manager. My focus will be to provide excellent customer service while pushing to become more efficient.

2016 was a tough year for HCS, as it was for you. With low milk and grain prices, many of you cut back on inputs. A warm winter severely reduced propane sales, negatively affecting the co-op’s margins. Three months into my new position, we have already eliminated or deliberately not replaced half a dozen positions. This should help our operations immensely, since salaries and benefits are major expenses of the co-op.
In addition, we closed down our Merrill mill this past summer and converted our Greenwood mill to a one-person operation. However, these savings didn’t start showing up until the last month of our fiscal year. I see us getting back to more successful operation in the very near future. 

Please accept my wishes for a productive and profitable 2017. Do not hesitate to call me at Dorchester or email me at bstreveler@heartlandcooperativeservices.com. We’re always looking at new opportunities or ways to improve. ■
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